Company News, Marketing News

Cool Water Pours Out New Fragrance Duo

A new fragrance duo, Davidoff Cool Water Game, was created to appeal to a younger audience. Slated for introductions in Germany this month, the new products are scheduled to reach the U.S. in March 2007.
The men’s fragrance is bottled in deep blue glass and created by Pierre Wargnye, International Flavors & Fragrances (IFF). The women’s, in a light aqua bottle, was created by Beatrice Piquet, IFF. An eau de toilette in 30-ml., 50-ml. and 100-ml retail for $35.60, $47.90 and $67.50, respectively.

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